Your 1-Page Funnel
See your path from lead to offer on one page.
Leave with one primary route, the weakest link, and one action you can schedule next.
You do not need another tactic. You need a clear view of what deserves your attention now.
Marc TeoThe mirror
Your funnel feels complicated because every activity is competing for attention.
Content
Workshops
Direct messages
Sales calls
Offer document
The problem is not the number of ideas. The problem is not knowing the job each idea performs.
Your 1-Page FunnelYour 1-Page Funnel
See the whole funnel through two lanes and two decision points.
Attract
Short-form content
Attraction assets
Long-form content
Convert
One-to-one calls
One-to-many
Offer document
Conversion BridgeChat · Broadcast · Workshop · VSL
Golden Offer
Attract brings people into your world, the bridge creates enough qualified movement, and Convert helps prospects become clients. The Golden Offer is what they choose.
Attract → Bridge → Convert → Golden OfferRead the visual
The two columns show the main jobs. The shapes show the handoffs.
Left column
Attract
How you attract new leads and keep nurturing the people already in your world.
The handoffs
Bridge and Offer
The bridge creates enough qualified volume and successful invitations. The Golden Offer gives the prospect something clear to choose.
Right column
Convert
How qualified prospects successfully become clients.
The visual is a decision tool. It shows what each activity is meant to do.
Two lanes · Two handoffsThe classification rule
Classify each activity by the job it performs, not by its format.
Written content
Attract
It gives a lead a reason to enter your world.
Your workshop
Conversion Bridge
It warms people inside a space that you host.
One-to-one call
Convert
It helps a qualified prospect decide whether to work with you.
Classify every activity by whether it attracts, bridges, or converts.
Function before formatAttract
Choose how you attract new leads and nurture the ones already in your world.
Option 1
Short-form or general content
This includes written content, not only short videos.
Option 2
Attraction assets
Lead magnets create an easy reason for someone to enter your world.
Option 3
Long-form content
This includes YouTube videos and blog content.
A primary Attract route should match current results, capacity, buyer behaviour, and the speed you need.
Attract optionsWhy the bridge exists
A strong bridge creates qualified volume and earns the next conversation.
Follower
Conversion Bridge
Build context and trust
Accepted 1:1 invitation
Track both sides of the bridge: enough qualified people entering it and enough successful invitations into 1:1 calls.
Create the next appropriate stepConversion Bridge
Pick the bridge that creates enough volume and successful invitations to 1:1 calls.
Chat or direct messages
Owned broadcast
Your workshop
VSL or signature video
1Chat creates a direct conversation.
2Broadcast uses your email, Telegram, or WhatsApp audience.
3Your own workshop or video gives people more context before conversion.
The right bridge is not the most sophisticated one. It is the one that fits your buyers and your current capacity.
Bridge optionsConvert
Choose how a qualified prospect makes the decision to work with you.
Most direct route
One-to-one call
Often the clearest current route when speed and personalisation matter.
Audience route
One-to-many
One conversation helps several qualified prospects decide.
Document route
Offer document
This needs the right audience, clear marketing, and a strong offer.
Every route can work. Judge its strength by successful conversions, not by how many calls, presentations, or documents you create.
Convert optionsThe prerequisite gate
Name the Golden Offer, then choose whether it is one-time or recurring.
Name the offer
Golden Offer
Choose one offer type
One-time offer
Recurring offer
This is a binary offer-type selection, not another funnel stage and not a strength rating.
Golden Offer · One-time or recurringBuild your line
Choose one current option at each part of the funnel.
Primary Attract
Primary Bridge
Primary Convert
Golden OfferOne-time or recurring
You can keep other activities running, but only one option should lead the current route.
One current option per partBuyer temperature
The next step should match the trust that already exists.
Audience state 1
Cold
They have little context or trust. Start with rapport or an appropriate first step.
Audience state 2
Warm
They have spoken with you, attended something, replied, or expressed interest.
Audience state 3
Hot
They already know, like, and trust you. They may move directly to conversion.
Buyer behaviour is stronger evidence than your confidence about how warm the audience feels.
Cold → Warm → HotThe focus rule
One primary route creates clarity, while extra options create distraction.
1
Primary route
This is the current focus because the evidence supports it.
2
Not the current focus
Record a secondary only when there is a clear reason, then do not prioritise it now.
Use a maximum of two only when the evidence justifies it. Marc highly recommends one main priority.
Forced prioritisationRate strength with evidence
Rate all three working parts from 1–10 using observable behaviour.
Attract__/10
Are you consistently attracting new leads and nurturing current leads?
Conversion Bridge__/10
Do you have enough volume, and are people accepting invitations to 1:1 calls?
Convert__/10
Are qualified prospects successfully becoming clients?
A strength rating is only useful when you can point to real evidence that justifies it.
Three strength ratings · Observable evidenceThe diagnosis
Fix the weakest link with one action, not a list of improvements.
Weakest link
Lowest evidence-based strength rating
→
One next action
Specific enough to schedule
Apply the Golden Offer prerequisite before finalising the weakest link.
One diagnosis → One actionMarc's current example
Marc's route is simple because every stage has a current job.
Short-form content + attraction assets
Workshop
One-to-one call
Golden Offer
(Recurring)
(Recurring)
The offer document remains a long-term direction, not Marc's current default, because it did not create enough velocity.
Example, not prescriptionYour finished output
Leave with a one-page text decision summary, not a graphic deliverable.
Attract → Conversion Bridge → Convert → Golden Offer (one-time or recurring)
Primary route
One current option at each relevant stage.
Optional secondary
Labelled: Not the current focus.
Strength ratings
Attract, Conversion Bridge, and Convert, each with evidence.
Weakest link
One diagnosis and one next action.
Calendar reminder
Schedule the one next action with an intended date or time.
The proof of completion is a saved summary that makes your next decision clear.
Concise text outputBefore you leave
A clear action only counts when it reaches your calendar.
1Next action
Schedule the action on your calendar now.
Name the action, choose the intended date or time, and protect the space to complete it.
Re-run the toolkit quarterly or whenever Monthly Mapping reveals a funnel issue.
Put it on the calendar