Attract
Attract new leads and nurture current ones
Start with the real problem
More funnel tactics will not fix a journey you cannot see.
Most people do not need another funnel tactic. They need to see the route from a lead entering their world to choosing an offer clearly enough to identify what is working, what is missing, and what deserves attention now.
The finished result is simple: a concise one-page text summary of your primary route, your evidence-based strength ratings, your weakest link, and the one action you will schedule next.
Use the visual to understand the system at a glance. Your finished deliverable can still stay simple: one clear route, one diagnosis, and one next action.
The training model
See the funnel through four clear parts.
Attract brings new leads into your world and nurtures the current leads already there. A Conversion Bridge moves them toward a one-to-one conversation, and Convert helps qualified prospects become clients. The Golden Offer is what they choose.
Conversion Bridge
The next appropriate step
Convert
How the prospect decides
Golden Offer
The offer they can choose
Read the map
The columns show the main jobs. The shapes show the handoffs.
The visual keeps this training focused on the route from entering your world to choosing a clear offer.
Attract and Convert
These are the two main columns: how you attract and nurture leads, and how qualified prospects decide.
Conversion Bridge and Golden Offer
These are the handoffs: the next appropriate step and the clear offer the prospect can choose.
Use this functional test to classify each activity: decide whether it attracts, bridges, converts, or defines the offer.
Functional classification
The same format can perform a different job.
Location and ownership change the function. Correct the classification before making a recommendation.
| Activity | Classification | Why it belongs there |
|---|---|---|
| Your own workshop | Conversion Bridge | It helps an existing follower or lead become warm enough for the conversion step. |
| Your owned email, Telegram, or WhatsApp audience | Broadcast bridge | It creates an appropriate next step for people already in your world. |
| Written content on your own channel | Attract | It is general content that helps leads enter your world. |
| A one-to-one sales call | Convert | It helps a qualified prospect decide whether to work with you. |
Stage 1
Attract brings in new leads and nurtures current ones.
Choose the route that matches your current results, buyer behaviour, desired outcome, capacity, and required speed.
Short-form or general content
This includes written content and other general content that helps people enter your world.
Attraction assets
Attraction assets and lead magnets are one route through the Attract stage.
Long-form content
Long-form content includes YouTube or a blog.
Stage 2
A Conversion Bridge creates the next appropriate step.
Do not assume content should lead directly to a one-to-one call. The bridge helps a follower or lead become warm enough to consider the conversion step.
Chat or direct messages
Owned broadcasts
Your own workshop
VSL or signature video
A bridge should feel appropriate for the buyer's temperature. A cold person usually needs more rapport. A hot prospect may be ready to move directly to conversion.
Stage 3
Convert is where a qualified prospect decides.
The best route depends on the audience, marketing, offer clarity, speed, and level of personalisation required.
One-to-one call
This is often the most direct current route when speed and personalisation matter.
One-to-many conversion
This can work when the audience, marketing, and offer clarity support it.
Offer document
This can work when the audience, marketing, and offer clarity support it.
The prerequisite
The journey must lead to a viable Golden Offer.
The Golden Offer is the clear offer at the end of the conversion route. A prospect should understand what they are choosing.
Apply the prerequisite gate before the final diagnosis.
If there is no viable Golden Offer, name that first even if another part has a lower strength rating. A better bridge cannot repair the absence of a viable offer.
One-time
A prospect makes one purchase for a defined offer or engagement.
Recurring
A prospect chooses an ongoing offer with continuing payments.
Select the type of Golden Offer you are selling now. This choice is part of offer clarity. It is not another scored stage.
Buyer temperature
The next step should match the buyer's current trust.
Use actual behaviour as evidence. Look at whether people have spoken with you, attended an event, replied to content, expressed interest, or already ask how to buy.
Cold
They have not spoken with you before and there is little or no trust. The immediate job is usually rapport or an appropriate first step.
Warm
They have spoken with you, attended something, expressed interest, or replied to content. They have some context and trust.
Hot
They know, like, and trust you and are already inclined to say yes. They may be ready to move directly to conversion.
Cold>Warm>Hot
The focus rule
Choose one primary route at each relevant stage.
A route becomes primary because it is the current focus, not because it is the only thing you ever do. Background activities can continue without becoming the priority.
Your chosen route
Simple enough to repeat and clear enough to explain in one line.
A justified secondary
Record it only when there is a clear, evidence-based reason. Marc highly recommends not focusing on it now.
Use a maximum of two options only when the evidence supports it. Do not select an option merely because it exists or sounds sophisticated.
Evidence-based strength ratings
Rate the strength of each part.
Rate Attract, Conversion Bridge, and Convert from 1 to 10. Then write the observable evidence behind each rating.
Attract
Are you consistently attracting new leads and nurturing the current leads already in your world?
Conversion Bridge
Do you have enough volume, and are people successfully accepting invitations into one-to-one calls?
Convert
Are qualified prospects successfully becoming clients?
An unsupported strength rating is not enough. Ask what happened in the real world that justifies the number.
The weakest link
Let the lowest supported strength rating reveal where to look first.
The lowest evidence-based rating usually reveals the weakest link. The Golden Offer gate can override the numerical order when the prerequisite is missing.
1
Compare the evidence behind all three ratings.
Compare Attract, Conversion Bridge, and Convert without guessing.
2
Apply the Golden Offer prerequisite before diagnosing.
Name a missing viable Golden Offer before the lowest-rated part.
3
Choose one action that addresses the diagnosis.
Address the weakest link or install the missing prerequisite.
Marc's current example
This is Marc's route, not the required route for everyone.
Marc's example
Short-form content + attraction assets
Workshop
One-to-one call
Golden Offer (Recurring)
Marc currently uses workshops as the main Conversion Bridge into one-to-one calls. He may still use chats, broadcasts, and VSLs, but they are not all the main priority.
Offer document is a long-term direction, not Marc's current default. It generated clients, but it did not create enough velocity for his current goals, so he returned to one-to-one calls.
Your finished output
Your result is a compact one-page text decision summary.
This is a mockup of the final format. Your AI Implementation Toolkit fills it with your own route, evidence, diagnosis, and scheduled action.
Your one-line funnel
[Primary Attract route] > [Primary Conversion Bridge] > [Primary Convert route] > [Golden Offer + type]
Primary route
- Attract: [your primary route]
- Conversion Bridge: [your primary bridge]
- Convert: [your primary conversion route]
- Golden Offer: [your viable offer]
- Golden Offer type: [One-time or Recurring]
Optional secondary
Not the current focus: [secondary option and brief reason]
Strength ratings with evidence
Attract: [rating]/10 because [new-lead and nurture evidence]
Conversion Bridge: [rating]/10 because [volume and successful-invitation evidence]
Convert: [rating]/10 because [successful-conversion evidence]
Decision
Weakest link: [weakest link or Golden Offer prerequisite]
One next action: [one specific action]
Schedule it now: [intended date or time]
One next action
A clear diagnosis should change your calendar.
Choose one specific action that addresses the weakest link or installs the missing prerequisite. Do not leave with a list of unrelated funnel improvements.
Make the action specific enough to complete or schedule.
Before you leave the exercise, place the action on your calendar with an intended date or time.
Your date
One action that fixes the weakest link
Key takeaways
Keep the journey simple enough to use.
Classify each activity by its function.
Attract, Conversion Bridge, and Convert are different jobs, even when the formats look similar.
Choose the route that deserves the current focus.
Use one primary route at each relevant stage. Label a justified secondary as Not the current focus.
Let the real evidence guide the decision.
Rate all three parts using real evidence, apply the Golden Offer gate, then schedule one action that addresses the weakest link.
AI Implementation Toolkit
Build your one-page text summary with guidance.
The AI Implementation Toolkit asks concise questions, checks your evidence, corrects misclassification, and guides you to one action you can schedule.
Download the AI Implementation Toolkit file.
Open ChatGPT, Claude, or any LLM and upload the file.
Follow the guidance until your decision summary and calendar action are complete.