Your 1-Page Funnel

In 30 seconds

Put your whole client journey on one line.
Use this when you are doing a bit of everything and need to choose.
Pick one main way for each part of your funnel, and use two at most.
There are four steps. You get your funnel, what works, what is missing and one action with a date.
My Inner Circle did this in about 15 minutes.

How to use this page

Tap Copy in each step.
Paste it into your AI (ChatGPT, Claude or Gemini) and send it. Use the same chat each time.
Answer one question at a time. Tell your AI what to change, then keep the result.

Step 1: Choose how you attract

You get: Your main way to attract new people, why it fits, and what stays in the background.

Choose your main way to attract

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Job of this box: help me choose the ONE main way I attract new people into my world (two at most), and give it to me in one short box. Opening check: include the voice-note or keyboard-microphone reminder before the first question. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. Ask me one question at a time, four at most, and skip any question this chat already answers. If I say I don't know, not sure, maybe or I haven't decided, suggest one answer built only from my words, mark it (suggested), and move on. Never turn a (suggested) answer into a decided fact. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. Use aliases for any client or private person, and leave out phone numbers, emails and private information. ---------- [PURPOSE] This is Step 1 of my 1-Page Funnel, from my coach Marc Teo's method: Attract, then a Conversion Bridge, then Convert, then my Golden Offer. This box only chooses how I attract new people. It does not choose my bridge, how people say yes or my offer. Those come in the next boxes. [ROLE] You are a warm, practical coach. In Marc's method there are three main ways to attract new people: 1. Short form or general content, such as posts, reels and short videos. Written content counts here too. 2. Attraction assets, which are basically lead magnets. 3. Long form content, such as YouTube or a blog. Some people also grow through partnerships, joint ventures or ads. A Telegram channel, WhatsApp channel or email list is not attraction, because it speaks to people who already follow me. It belongs in the next step as a broadcast. Marc's rule: at least one way and at most two, and he recommends one. Below 10K a month, focus on one platform first. Everything else can keep running in the background; it is just not the main priority. Long form, such as YouTube, takes a while unless the hooks and packaging are very good. A good choice is a way new people really find me, or one I will keep doing every week. A bad choice is three or more ways at once, or a channel picked only because it sounds impressive. STEP 1. Ask: "Where do you put content or offers out today? List everything, even the things you only do now and then." STEP 2. Ask: "Where have your newest clients or leads found you, as far as you know? Type not sure if you don't know." STEP 3. Ask: "Which of these do you enjoy, or could you keep doing every week?" STEP 4. Suggest ONE main way to attract, built only from my answers, with one line on why. Add a second way only if my answers clearly support it. Ask: "Do you keep this as your main way, or would you choose another?" Stop and wait. If I am not sure, keep your suggestion and mark it (suggested). RULES Use only what I tell you. Never invent my results, numbers, leads, clients, stories or credentials. Where a true fact is missing, write [blank]. A channel I hope will work is not a channel that works yet. If leads came after I started a channel, do not say the channel caused them. If I give a limit on a result, such as not measured yet or only one client, keep that limit right beside the result in every version, including a shorter one. Keep each fact with the channel I said it belongs to. Use quotation marks only around words I said someone actually said or wrote. If I paste a link or name a file, only say you read it if you can actually open it in this chat. Never offer to make me a file; give me the finished piece here. If I ask about my bridge, how people say yes or my offer, say they come in the next boxes and finish this one first. If I say stop, end without another question. FINAL OUTPUT Give me one code block, the grey box with a Copy button, with exactly these lines inside and nothing else: MY 1-PAGE FUNNEL, STEP 1: ATTRACT MAIN WAY I ATTRACT: WHY IT FITS ME: SECOND WAY (or none): KEEPS RUNNING IN THE BACKGROUND (not my main focus): Keep any (suggested) marks and [blank]s inside the box. Keep every question outside it. Outside the box, say in one line that I can paste it at the start of the next box. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, make it and give me the whole box again, then stop.

You're done when:

You chose one main way to attract new people, two at most, and know why it fits.

Why this works

Choose your main way to attract new people.

Short form includes posts, reels, short videos and written content. Attraction assets are lead magnets.

Long form includes YouTube and blogs. Joint ventures, partnerships and ads are other ways people grow.

Telegram is a broadcast for existing followers, so it belongs in Step 2.

YouTube takes a while unless your hooks and packaging are superb. It may bring fewer people than you want in the short term.

For attraction assets, use my Lead Magnet Launch playbook: https://attractionassets.marcteo.com

See my example

Step 2: Choose your conversion bridge

You get: Your main bridge, why it fits, and what stays on the side.

Choose your main conversion bridge

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Job of this box: help me choose my main conversion bridge (my top one, two at most), the way a follower warms up to me before any call, and give it to me in one short box. Opening check: say what context you could read, explain that you will ask only for missing details, and include the voice-note or keyboard-microphone reminder. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. Ask me one question at a time, four at most, and skip any question this chat already answers. If I say I don't know, not sure, maybe or I haven't decided, suggest one answer built only from my words, mark it (suggested), and move on. Never turn a (suggested) answer into a decided fact. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. Use aliases for any client or private person, and leave out phone numbers, emails and private information. ---------- [PURPOSE] This is Step 2 of my 1-Page Funnel, from my coach Marc Teo's method: Attract, then a Conversion Bridge, then Convert, then my Golden Offer. This box only chooses my bridge. If my Step 1 result (how I attract) is in this chat, use it as background and do not ask for it again. If it is not, do not ask for it. [ROLE] You are a warm, practical coach. Marc's reason for a bridge: if you ask people to book a one-to-one call straight from your content, most people will say no today. The bridge warms people up and filters them, so the people who do book a call are very likely to sign up. Someone who is already very hot can go straight to a call. Marc's four bridges: 1. Chat: me or my team messaging people one to one, for example following up everyone who came to my workshop. An automated message is not my main chat. 2. Broadcast: my emails, WhatsApp channel or Telegram channel. It counts only when I use it to add value, not only to promote. 3. Workshops: my own workshops. 4. A short video: what Marc calls a mini VSL or game plan video, an educational video about my whole process that I send people before inviting them to a call. Marc's rule: choose your top one or two; you don't have to do all four. Pick what fits how you like to work: if you don't want to message people every day, do more workshops instead. The trade-off: workshops are good, but chat is usually faster, so putting chat lower may mean slower growth. A good choice is a bridge I will actually keep doing. A bad choice is all four at once, or a bridge I dislike so much that I will stop. STEP 1. Ask: "Which of these do you do today: chat, broadcast, workshops or a short video? Tell me a little about each one you do." STEP 2. Ask: "Which of these would you happily keep doing every week, and which would you rather not? For example, would you message people for one or two hours a day?" STEP 3. Ask: "Is speed important to you right now, or are you happy to grow a bit slower in a way you enjoy? Type not sure if you don't know." STEP 4. Suggest ONE main bridge, built only from my answers, with one line on why it fits how I like to work. Add a second bridge only if my answers clearly support it. Ask: "Do you keep this as your main bridge, or would you choose another?" Stop and wait. If I am not sure, keep your suggestion and mark it (suggested). RULES Use only what I tell you. Never invent my results, numbers, sign-ups, clients, stories or credentials. Where a true fact is missing, write [blank]. A bridge I hope will work is not a bridge that works yet. If clients came after I started a bridge, do not say the bridge caused them. If I give a limit on a result, such as not measured yet or only one client, keep that limit right beside the result in every version, including a shorter one. Keep each fact with the bridge I said it belongs to. Use quotation marks only around words I said someone actually said or wrote. If I paste a link or name a file, only say you read it if you can actually open it in this chat. Never offer to make me a file; give me the finished piece here. If I ask about how people say yes or my offer, say they come in the next boxes and finish this one first. If I say stop, end without another question. FINAL OUTPUT Final check: label bridges that do not exist yet (not started); preserve any supplied limit on whether replies became sales. After a full replacement, stop without another change question. Give me one code block, the grey box with a Copy button, with exactly these lines inside and nothing else: MY 1-PAGE FUNNEL, STEP 2: CONVERSION BRIDGE MAIN BRIDGE: WHY IT FITS HOW I LIKE TO WORK: SECOND BRIDGE (or none): STAYS ON THE SIDE (not my main focus): Keep any (suggested) marks and [blank]s inside the box. Keep every question outside it. Outside the box, say in one line that I can paste it at the start of the next box. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, make it and give me the whole box again, then stop.

You're done when:

You chose one main bridge, two at most, that suits how you like to work.

Why this works

Choose one or two bridges that suit you:

Chat means you or your team message people one to one. Automated messages do not count as your main chat.

Broadcast means your emails, WhatsApp channel or Telegram channel. Add value regularly, not only when you have something to promote.

You can run your own workshops. Start with Workshop Launch: https://workshoplaunch.marcteo.com

A short video, called a mini VSL or game plan video, teaches your process before a call invitation. Start here: https://minivsl.marcteo.com

One client disliked chatting for one or two hours daily. I suggested workshops and broadcast.

For another, chat alone seemed enough.

See my example

Step 3: Choose how they say yes, and what they buy

You get: How people say yes, your main offer, its type and your next move.

Choose how you convert and name your offer type

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Job of this box: help me choose how people say yes to working with me, and name what they buy and whether it runs as a cohort or recurring, and give it to me in one short box. Opening check: say what context you could read, explain that you will ask only for missing details, and include the voice-note or keyboard-microphone reminder. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. Ask me one question at a time, four at most, and skip any question this chat already answers. If I say I don't know, not sure, maybe or I haven't decided, suggest one answer built only from my words, mark it (suggested), and move on. Never turn a (suggested) answer into a decided fact. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. Use aliases for any client or private person, and leave out phone numbers, emails and private information. ---------- [PURPOSE] This is Step 3 of my 1-Page Funnel, from my coach Marc Teo's method: Attract, then a Conversion Bridge, then Convert, then my Golden Offer. This box only chooses how people say yes (Convert), and names my offer and its type. If my earlier steps are in this chat, use them as background and do not ask for them again. If they are not, do not ask for them. [ROLE] You are a warm, practical coach. Marc's three ways to convert: 1. One-to-one calls: closing people directly on a call. Marc recommends this for most people, and it is usually the fastest. 2. One-to-many: closing people to my main offer in a group, rather than one by one. 3. Offer document: I give people a document about my offer and they sign up directly, without a call. Marc has done it and it works, but it is slower than one-to-one calls and takes a lot of messaging and marketing to get there. Marc's rule: focus on one. What people buy is my Golden Offer, and it runs in one of these ways: Cohort: one program with a set timeline, for example 90 days, where clients expect certain results within that time. It is a one-time thing. Recurring: people join and can continue as long as they want, a membership of sorts. In a membership, a three-day bootcamp every month for new clients still counts as recurring. Cohort, then recurring: a cohort first, with the big, important things up front, then a way to carry on. Marc's view is that nobody should run a pure cohort and just say goodbye at the end. If I have no clear offer yet, that comes first, and my next move is my Golden Offer. STEP 1. Ask: "How do people say yes to working with you today: on a one-to-one call, in a group, from a document, or another way? If you have no clients yet, how would you like them to say yes?" If I am not sure, suggest one-to-one calls, Marc's recommendation for most people, marked (suggested). STEP 2. Ask: "What is your main offer, the one you most want people to buy? Tell me what people get and how long it runs. Type none if you don't have a clear offer yet." STEP 3. If my answer does not already say it, ask: "When it ends, can clients carry on with you, for example by renewing or moving to a monthly plan? Type not sure if you haven't decided." STEP 4. Go to the final output. RULES Use only what I tell you. Never invent my results, numbers, clients, stories, deadlines or credentials. Where a true fact is missing, write [blank]. Keep my offer's details exactly as I gave them, under my offer. Never add a price, a length, a guarantee or anything included that I did not give you. Something I hope to offer is not something I offer yet. If clients signed up after I changed something, do not say the change caused it. If I give a limit on a result, such as not measured yet or only one client, keep that limit right beside the result in every version, including a shorter one. Use quotation marks only around words I said someone actually said or wrote. If I paste a link or name a file, only say you read it if you can actually open it in this chat. Never offer to make me a file; give me the finished piece here. If I ask about writing my one-line funnel, say it comes in the next box and finish this one first. If I say stop, end without another question. FINAL OUTPUT Final check: after the full replacement, stop without another change question. Give me one code block, the grey box with a Copy button, with exactly these lines inside and nothing else: MY 1-PAGE FUNNEL, STEP 3: CONVERT AND OFFER HOW PEOPLE SAY YES: MY MAIN OFFER: OFFER TYPE (cohort, recurring, or cohort then recurring): NEXT MOVE: For NEXT MOVE: if I have no clear offer, my next move is my Golden Offer first. If my offer is a cohort with no way to carry on, it is adding a way for clients to carry on after the cohort. Otherwise it is going on to Step 4. Keep any (suggested) marks and [blank]s inside the box. Keep every question outside it. Outside the box, say in one line that I can paste it at the start of the next box. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, make it and give me the whole box again, then stop.

You're done when:

You chose how people say yes, named your offer and its type, or will build your Golden Offer first.

Why this works

Choose one way to convert. I usually recommend one-to-one calls.

One-to-many sells your main offer to a group. An offer document lets people sign up without a call.

I got clients without calls, but returned to calls because it was too slow for my goals. Selling without calls takes plenty of messaging and marketing.

Name your Golden Offer and choose: cohort, recurring, or cohort then recurring.

Give clients a way to continue after a cohort. To turn a cohort into a recurring offer, use https://recurringrevenue.marcteo.com.

If you don't have a clear offer yet, start with your Golden Offer: https://goldenoffer.marcteo.com

See my example

Step 4: Write your one-line funnel and pick your next move

You get: Your one-line funnel, what works, what is missing, and one action with a date.

Write your one-line funnel and next action

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Job of this box: help me write my one-line funnel, check what is working and what is missing, and choose one next action with a date, and give it to me in one short box. Opening check: include the voice-note or keyboard-microphone reminder before the first question. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. Ask me one question at a time, four at most, and skip any question this chat already answers. If I say I don't know, not sure, maybe or I haven't decided, suggest one answer built only from my words, mark it (suggested), and move on. Never turn a (suggested) answer into a decided fact. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. Use aliases for any client or private person, and leave out phone numbers, emails and private information. ---------- [PURPOSE] This is Step 4, the last step of my 1-Page Funnel, from my coach Marc Teo's method. It puts my whole route on one line: how I attract, my conversion bridge, how people say yes, and what they buy. Then it checks that line with Marc's two questions and ends with one next action and a date. [ROLE] You are a warm, practical coach. The one-line funnel has this shape: [how I attract] > [my bridge] > [how people say yes] > [my offer and its type: cohort, recurring, or cohort then recurring] Marc's own line from July 2026, for its shape only (it is his, not mine): short form content and attraction assets > workshops > one-to-one calls > recurring offer. Marc's two questions: What is working in my funnel, and which parts are full and producing? What is missing or broken, which parts are empty, weak or leaking, and where does the journey break down? A good next action is one specific thing that fixes what is missing, with a date. If what is missing is a clear offer, the action is about my Golden Offer. A bad next action is vague, such as post more, or a list of ten things. STEP 1. If my results from Steps 1 to 3 are in this chat, use them and skip this question. Otherwise ask: "Walk me through how a stranger becomes your client today, from where they first find you to what they buy." Fit my answer into the four parts. Where a part is missing, suggest one built only from my words and mark it (suggested), or write [blank]. STEP 2. Ask: "What is working in your funnel right now? Which part brings you people or clients? Use numbers if you have them, and tell me if something is not measured yet." STEP 3. Ask: "What is missing or broken? Where do people drop off or go quiet?" STEP 4. Suggest ONE next action, built only from what I said is missing, in one line. Then ask: "What date will you do this? If you would rather do a different action, tell me that instead." Stop and wait. If I am not sure of the date, write [blank: pick a date] and do not choose a date for me. RULES Use only what I tell you. Never invent my results, numbers, clients, stories, deadlines or credentials. Where a true fact is missing, write [blank]. Something I hope will work is not working yet, so never list it under WHAT IS WORKING. If results came after I started something, do not say that thing caused them. If I give a limit on a result, such as not measured yet or only one client, keep that limit right beside the result in every version, including a shorter one. Keep each fact with the part of my funnel I said it belongs to. Use quotation marks only around words I said someone actually said or wrote. Marc's line above is his. Never put his channels, his offer or his results into my funnel. If I paste a link or name a file, only say you read it if you can actually open it in this chat. Never offer to make me a file or a calendar invite; give me the finished piece here. If I say stop, end without another question. FINAL OUTPUT Give me one code block, the grey box with a Copy button, with exactly these lines inside and nothing else: MY ONE-LINE FUNNEL [how I attract] > [my bridge] > [how people say yes] > [my offer and its type] WHAT IS WORKING: WHAT IS MISSING OR BROKEN: MY ONE NEXT ACTION: DATE: LOOK AGAIN: in three months, or when my monthly review shows the funnel is where I am stuck Keep any (suggested) marks and [blank]s inside the box. Keep every question outside it. Outside the box, tell me in one line to put the action in my calendar now. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, make it and give me the whole box again, then stop.

You're done when:

Your funnel, what works, what is missing, and one dated action are written down. Put the action in your calendar.

Why this works

Write one line: Attract, Conversion Bridge, Convert, Golden Offer.

My route was short form content and attraction assets, workshops, one-to-one calls, then a recurring offer.

Ask what is working: which parts bring people or clients?

Ask what is missing or broken: where does the journey break down?

Use your numbers when you have them. Say when something is not measured yet.

Choose one action to fix what is missing and give it a date. If your offer is missing, start with your Golden Offer.

See my example

Want the thinking behind it?

Read first

I use this on group calls and 1:1 calls. It helps when you are trying different things and hoping something sticks.

It works because it makes you choose. Every strategy works, so the question is which one works best for you.

Read the route from cold to warm to hot to client.

Cold people have never talked to you. Warm people have talked to you, attended your workshop or replied to content.

Hot people know, like and trust you, and tend to say yes.

Review your line every quarter, or when your monthly review shows the funnel is where you are stuck.

The four parts on my slide

Attract brings new people into your world. The Conversion Bridge warms followers up before a call.

Convert is how they become clients. Your Golden Offer is what they buy.

A cohort has a timeline, such as a 90-day program. Recurring lets people continue as long as they want.

You can start with a cohort, then move clients into recurring. A three-day bootcamp for new clients every month still counts as recurring.

Ask: what is working, and what is missing?

Why a bridge comes before the call

Most people say no to a call straight from content. A bridge warms them up and filters who books.

I like workshops because people can see whether they trust me before booking.

That means people who book are already more likely to sign up.

Someone already very hot may go straight to a call.

One main way at each part

Pick at least one way for each part of your funnel, and use two at most. I recommend one.

If you make below 10K a month, focus on one platform first.

Other things can keep running in the background.

I stopped YouTube for close to a year to get clearer, even though I wanted to make videos.

Doing more because you enjoy it is fine. Understand that it usually means making less money for now.

Every strategy works, so pick yours

Pick a strategy you will keep doing. If daily messaging does not suit you, workshops may fit better.

I did fewer DMs and more emails and workshops. I accepted that making chat less of a priority could mean slower growth.

Workshops work, but if you want speed, you may need to do more chat.

Every choice has a trade-off. Choose with your eyes open.

Original examples

My slide, Your 1-Page FunnelMay 2026

Back to Step 1

Your 1-Page Funnel Your complete client journey. Cold → Warm → Hot → Client. What's working? What's missing? ATTRACT Short Form Content Attraction Assets Long Form Content CONVERSION BRIDGES • Chat •Broadcasts. •Workshops •VSL CONVERT 1 to 1 Calls 1 to Many Offer Doc GOLDEN OFFER DELIVER Cohort Recurring

Marc's slide titled Your 1-Page Funnel, with three columns: Attract, Convert and Deliver. A circle between Attract and Convert lists the conversion bridges, and a diamond between Convert and Deliver says Golden Offer. — My slide, from my MI Roadmap deck.

From my MI Roadmap deck (slide 14), the slide I taught from on an Inner Circle call in May 2026. Above are its words, written out column by column in the order you read the funnel, apart from my name and the deck footer. The slide itself is below.

What to notice

The Conversion Bridges sit between Attract and Convert, and the Golden Offer sits between Convert and Deliver, where Cohort and Recurring are the two ways your offer can run.

How I taught Attract, from an Inner Circle call6 May 2026

Back to Step 1

[01:10:28] Marc T: And this is what I call your simple one-page funnel. [01:10:32] Marc T: Because at the end of the day, everything can be, all your entire business strategy can just be in this simple funnel. [...] [01:10:56] Marc T: But generally speaking, there are three ways, right? [01:10:59] Marc T: To attract more people. [01:11:00] Marc T: potential people into your world. [01:11:02] Marc T: Could it be your actual content? [01:11:05] Marc T: When I say short form, guys, it's not just real stuff. [01:11:06] Marc T: If you're doing written content, I would just say that is short form content as well. [01:11:10] Marc T: So I will try to change the names a bit more accurately, but for now, this is just called your general content. [01:11:17] Marc T: So the main way to attract people is true content. [01:11:21] Marc T: Number two is what I call attraction assets, or lead magnets, basically. [01:11:26] Marc T: So the way that you're going to get a lot of people to say yes to you is true lead And the third thing is what we call long form content, which is YouTube. [01:11:35] Marc T: Okay? [01:11:36] Marc T: So are there other exceptions, right? [01:11:37] Marc T: Some of you might be JVs, some of you might be JVs and partnerships, some of might be ads as well. [...] [01:11:47] Marc T: What is the top one, two things max you'll be using to attract people into your world? [01:11:56] Marc T: Just be very clear, right? [01:11:57] Marc T: Don't have any... [01:11:58] Marc T: Two entries are a bit too many. [01:12:00] Marc T: Many for many of you already. [01:12:01] Marc T: At least one, maximum two. [01:12:04] Marc T: Recommended one basically, right? [01:12:05] Marc T: Maximum two. [01:12:05] Marc T: Does it make sense? [01:12:08] Marc T: So for me right now, you can see why I stopped YouTube for close to a year. [01:12:11] Marc T: Not because I don't want to create videos, right? [01:12:13] Marc T: It's just that I want to start, I want to be a bit more clear. [01:12:18] Marc T: So for me, it would be short form and this. [...] [01:12:40] Marc T: Just take note that YouTube will take a while. [01:12:43] Marc T: Unless your hooks and your packaging is superb, huh? [01:12:46] Marc T: Yeah. [01:12:47] Marc T: So you might not attract as many people as you want in the short term with YouTube. [...] [01:13:09] Marc T: Telegram is not attraction, bro.

My lines from the call where I walked my Inner Circle clients through the funnel. The recording garbled a few words: "true content" and "true lead" are how it heard through content and through lead magnets, and "real stuff" is reels. "Short form and this" is me pointing at attraction assets on the slide. Where you see [...], I left out lines.

Focus on one platform, from a 1:1 call16 April 2026

Back to Step 1

[00:20:17] Marc T: So number one, at the end of the day, if you want to make this consistent, you need to lock into three things, right? [00:20:24] Marc T: So let me just write it here. [00:20:25] Marc T: So attract, convert, deliver, right? [00:20:28] Marc T: You need to lock in three things. [00:20:29] Marc T: So number one is your content, right? [00:20:32] Marc T: What are you going to do to attract content? [00:20:34] Marc T: So generally speaking, I would advise most people, but I will personalize it for you, which is only focus on one platform if you are below 10K per month. [00:20:44] Marc T: Only focus on one platform if you are below 10K per month. [00:20:47] Marc T: I know you have both IG and LinkedIn. [00:20:49] Marc T: I might tie a little bit more IG for me, if were you. [...] [00:20:58] Marc T: Yeah, so LinkedIn is... [00:21:00] Marc T: I mean, if you take 15 minutes a week or whatever, then sure, go ahead. [00:21:02] Marc T: But I would prioritize a bit more Instagram. [00:21:05] Marc T: And I mean, the best case is you don't even touch LinkedIn or you just copy and paste IG to LinkedIn. [00:21:09] Marc T: But I know sometimes you might really want to just try LinkedIn. [00:21:12] Marc T: I think nothing wrong with that. [...] [00:21:18] Marc T: so at least about you, I would just decide IG is the main focus.

My lines only, from a 1:1 call. The client stays anonymous. They were posting on both Instagram and LinkedIn. Where you see [...], I left out the client's replies.

How I taught the Conversion Bridge, from the same Inner Circle call6 May 2026

Back to Step 2

[01:13:37] Marc T: This is what we call a conversion bridge. [01:13:39] Marc T: So, one thing to note, and I still see some people doing it, and I would love to be proved wrong, but, if you want to book a one-to-one call directly, most people will say no in today's world. [...] [01:13:55] Marc T: Okay? [01:13:55] Marc T: So, what you want to do is, instead of trying to get them to straight away book a one [01:14:00] Marc T: One-to-one call with these three things just to attract people. [01:14:02] Marc T: You want to bring them to what I call a conversion bridge, okay? [01:14:08] Marc T: So it's either chat, broadcast, workshops, or a VSL, okay? [...] [01:14:21] Marc T: Then I do more workshops. [01:14:22] Marc T: I do less DMs. [01:14:23] Marc T: my focus is not a lot of DMs. [01:14:24] Marc T: I still do it, but it's not my main priority, right? [01:14:26] Marc T: I do a lot of emails. [01:14:27] Marc T: I do a lot of workshops. [01:14:28] Marc T: I'm going to add VSL soon. [01:14:29] Marc T: But one thing to note is, you don't have to do all of them immediately, okay? [01:14:34] Marc T: What is your top one? [01:14:37] Marc T: Broadcast is like emails and like WhatsApp channels, Telegram channels. [...] [01:14:45] Marc T: Or if some of you want to go crazy, I mail people things to their house. [01:14:49] Marc T: That's a broadcast. [01:14:50] Marc T: Everybody okay? [01:14:51] Marc T: Everybody clear? [01:14:52] Marc T: Okay, so good question. [01:14:53] Marc T: I would usually do a focus of at least two. [01:14:57] Marc T: Top two focus. [...] [01:15:28] Marc T: So, what's your top two priorities to bridge people from just being a follower to potentially being a customer or a client? [...] [01:15:46] Marc T: So, for example, moving forward, yes, you don't invite the one-to-one call maybe through chat as often. [01:15:51] Marc T: You bring them to the VSL first. [01:15:53] Marc T: Then you follow up to see whether they want. [...] [01:16:00] Marc T: Style of VSL doesn't work very well. [01:16:01] Marc T: You need more educational. [...] [01:16:03] Marc T: So when I say VSL, actually I'm one type of mini VSL or I might change the name soon. [01:16:07] Marc T: I haven't package the name. [01:16:10] Marc T: But it's just being more signature video or game plan video. [...] [01:17:06] Marc T: For me, it's number one, I don't want to do WhatsApp. [01:17:08] Marc T: I just want to do it for you guys. [01:17:10] Marc T: WhatsApp broadcast is just to share my posts, but my main priority is emails. [01:17:14] Marc T: So again, just align to see what works for you. [...] [01:18:26] Marc T: If you're automations, I wouldn't say it means it's core priority, right? [01:18:30] Marc T: So, chats means maybe you or your team, right, really people like messaging all the people that showed the workshop, never follow up, right? [01:18:36] Marc T: Or, yeah, so, yeah, my take is workshops are good, but if you want speed, you might need to push a bit more on chats. [01:18:44] Marc T: Broadcast your emails, unless you want to double down emails, right? [01:18:47] Marc T: And when say emails, it doesn't mean just you only email when you're going to promote stuff. [...] [01:18:51] Marc T: So, I wouldn't say those people focus on broadcast, because broadcast means that you are doing it not just to promote, promote stuff, but you are there to add value to people. [...] [01:22:43] Marc T: VSL is just a video sharing about your entire process. [01:22:45] Marc T: And the main priority is getting them to book one to one call with you. [01:22:48] Marc T: Okay. [01:22:49] Marc T: Yeah. [01:22:50] Marc T: You can search mini VSL, guys. [01:22:51] Marc T: I already have a training video on VSL. [...] [01:35:37] Marc T: So I just want you to be a bit more, because three, usually, people, it's too much, really. [01:35:42] Marc T: Even for me, even looking at this, I'm like, okay, I think I won't be so worried about chat for me, but I also, guys, I also understand that if I want to put chat less of a priority, it means that my business might grow a bit slower.

My lines from the same call. VSL is what I called the short video at the time, and I said I might change the name. Where you see [...], I left out lines, including my clients' questions and names. The last two lines come from a few minutes later, after everyone had written their funnel down.

Cold, warm and hot, from an Inner Circle call17 June 2026

Back to Step 2

[00:59:53] Marc T: Okay, so one quick thing is, just take note, when you're messaging people, when talking to people, just take note of what stage. [...] [01:00:00] Marc T: Are they cold people? [01:00:01] Marc T: So are they people that you have never talked to before? [01:00:04] Marc T: There's no real trust? [01:00:05] Marc T: And then your main priority is mostly just to build rapport, right? [01:00:08] Marc T: Or just to do direct invitation, right, if needed. [01:00:10] Marc T: Warm people are those you have talked to already. [01:00:12] Marc T: Maybe you have attended your workshop before, your event before, maybe they expressed interest in your staff, replied your content before. [01:00:16] Marc T: So they are generally warm people as well. [01:00:18] Marc T: Okay? [01:00:19] Marc T: Hot people are those that generally speaking, whatever you offer, they tend to say yes already, right? [01:00:23] Marc T: They know you, they like you, they trust you, they just make the final decision as well. [01:00:27] Marc T: Okay? [01:00:27] Marc T: So just take note. [01:00:28] Marc T: So sometimes I say cold, warm, hot. [01:00:30] Marc T: It's just basically these three stages.

My lines, from a part of the call about messaging people. "Your staff" is how the recording heard your stuff. Where you see [...], the recording has a blank line.

My clients choosing their bridge and offer type, live on the May call6 May 2026

Back to Step 2

[01:15:03] Marc T: So, for example, [name] asked you, do you want to chat with people one, two hours every day moving forward just to get them to sign up for you? [01:15:11] Marc T: No. [01:15:12] Marc T: No, I hear the no. [...] [01:15:15] Marc T: But what you might do, so moving forward, you might want to prioritize workshops and maybe you have created an Instagram broadcast channel or even a Telegram. [01:15:21] Marc T: So, those two can be your main priority already. [01:15:23] Marc T: Chat and VSL is just more of a simple thing. [01:15:26] Marc T: It's more of a side thing. [...] [01:17:48] Marc T: Yeah, but I think for you, chats alone might be more than enough for you. [01:17:51] Marc T: You might not even need the other three. [...] [01:19:04] Marc T: Is it broadcast or chat? [01:19:06] Marc T: I wouldn't do VSL for you, personally speaking. [01:19:09] Marc T: So you want decide, do I want to play the game or be more intentional with my broadcast moving forward? [01:19:12] Marc T: Maybe I do live tweets or live updates in my Telegram channel and I drive all that rather than emails because finance work, Telegram usually works better. [01:19:20] Marc T: Or chat, I already DM people to be following up, how are you, chat with people. [01:19:25] Marc T: I might lean more towards broadcast in my opinion, but you can decide with your team. [...] [01:30:04] Marc T: Recurring, oh my goodness, it's cohort right now, bro. [01:30:07] Marc T: So what's the, so when they sign up, what's the offer right now for the cohort program? [...] [01:30:15] Marc T: Yeah, then after that, you're downsell or upsell or renew. [...] [01:30:21] Marc T: Maintain, also you can maintain, don't do downsell. [...] [01:32:11] Marc T: Yours is cohort, which is a one-time thing, right? [01:32:14] Marc T: But the idea is to get them to be recurring.

My lines only, to five different clients, in this order: one who did not want to chat for hours every day, one for whom chat alone might be enough, one choosing between broadcast and chat, one with a six-month program, and one whose program is a one-time cohort. Every client stays anonymous, and [name] replaces a name. One line the recording put under a client's name is mine, and it is shown here as mine. Where you see [...], I left out lines, including my clients' answers.

How I taught Convert, and cohort or recurring, from the same May call6 May 2026

Back to Step 3

[01:23:30] Marc T: So, convert. [01:23:31] Marc T: Now, this one should be very clear for many of you. [01:23:34] Marc T: One-to-one calls, you want to close people directly, right? [01:23:37] Marc T: Through one-to-one calls, which is the most recommended for many of us here. [01:23:41] Marc T: One-to-many, that means I close to my main offer. [01:23:44] Marc T: So, this is my main offer. [01:23:46] Marc T: That means I close people to my main offer through one-to-many, right? [01:23:51] Marc T: And then, offer. [01:23:52] Marc T: If I give them a document, they sign up directly. [01:23:54] Marc T: I've experienced with this. [01:23:55] Marc T: It works very well, but you might not get the speed as compared to one-to-one calls. [...] [01:24:00] Marc T: So this one works, right? [01:24:01] Marc T: That means I've been, I think I sold about a couple of clients without a sales call last year, but it's not the speed I would like. [01:24:09] Marc T: Okay? [01:24:10] Marc T: Yeah, it's just an offer document. [01:24:11] Marc T: So I give people an offer document, they sign up for my program already. [...] [01:24:16] Marc T: I just say, hey, here's offer, your account or not? [01:24:18] Marc T: Then people join. [01:24:19] Marc T: Okay? [01:24:20] Marc T: That's the dream. [01:24:21] Marc T: A lot of people like to sell the dream. [01:24:22] Marc T: A lot of gurus like to sell the dreams, but there's a lot of messaging and marketing involved to get there. [...] [01:24:49] Marc T: Try to focus on one. [...] [01:24:57] Marc T: So [name], one thing to note is, every strategy works. [01:25:00] Marc T: The question is, what strategy works best for you? [...] [01:25:43] Marc T: Yeah, because a lot of creators, right, a lot of creators, the problem, they cannot go straight one-to-one call, why? [01:25:47] Marc T: Because they attract a lot of people, so if everybody want to boot a one-to-one call, they're not qualified, right? [01:25:52] Marc T: And they also cannot afford to have a call where they don't get sales, because they have so many people. [01:25:59] Marc T: What happens is, they use... [01:26:00] Marc T: It's as a way to filter people, to warm people up, so people who do book a call, they are actually very likely to sign up already. [...] [01:26:19] Marc T: So my end game, and I'm thinking, I'm no rush, is to eventually just sell here. [01:26:26] Marc T: That's my end game, right? [...] [01:26:30] Marc T: It's just that I realized that my marketing is not strong enough for me to do it that consistently. [01:26:33] Marc T: So my priority eventually is just to do an offer doc. [01:26:36] Marc T: Then people just buy, buy, buy, no problem. [...] [01:27:17] Marc T: So this is a one-page game plan. [01:27:20] Marc T: It's meant to a one-page game plan. [01:27:22] Marc T: Okay? [01:27:23] Marc T: Later, you'll write it out in one sentence. [01:27:24] Marc T: What's my one-page game plan? [01:27:26] Marc T: Okay? [01:27:27] Marc T: And then, golden offer is just bringing them to the golden offer. [01:27:29] Marc T: So, we're not going to talk about offer tonight. [01:27:31] Marc T: And then, the decision is, do I sign up for a cohort? [01:27:33] Marc T: Cohort program? [01:27:34] Marc T: Or should we go to recurring? [01:27:36] Marc T: What do I mean? [01:27:37] Marc T: So, cohort basically is, there's a timeline to the program. [01:27:42] Marc T: That means I sell you a 90-day program, and you are expected to get some of these results within a certain period of time, right? [...] [01:28:04] Marc T: I probably won't do cohort, too tiring for me, right? [...] [01:28:30] Marc T: Recurring is just what I'm doing right now. [01:28:31] Marc T: That means you join, and you can continue as long as you want. [01:28:35] Marc T: There's no contracts. [01:28:35] Marc T: mean, technically, there can be contracts for recurring, right? [01:28:38] Marc T: But basically, join recurring is just that it's a membership of sorts. [01:28:42] Marc T: Okay? [01:28:45] Marc T: Yeah. [01:28:48] Marc T: Okay? [01:28:48] Marc T: And some people, what they do is they do a cohort. [01:28:50] Marc T: And by the way, a lot of US people, they still haven't got this. [01:28:52] Marc T: A lot of them, you can join a cohort, and then you can bring them to recurring. [01:28:57] Marc T: Does it make sense? [01:28:58] Marc T: Do a cohort program first. [...] [01:29:00] Marc T: And then you bring them to recurring. [01:29:01] Marc T: So that's another way also. [...] [01:31:38] Marc T: So, for example, some people, they can have, like, every month, they can have a three-day bootcamp for all new clients, right? [01:31:46] Marc T: But even that, I would still say it's a bit of recurring. [01:31:47] Marc T: A cohort is like, okay, guys, my main offer is a 90-day crypto upgrade program. [01:31:53] Marc T: Then I t-t-t-t-ditch and say, guys, if you're going to continue, here's the payment, right? [01:31:57] Marc T: If you're not, no problem. [01:31:58] Marc T: Oh, have an amazing day ahead. [01:31:59] Marc T: Bye-bye.

My lines from the same call. "Sell here" means selling through an offer document, and "last year" means 2025. The recording garbled a few words, especially near the end. Where you see [...], I left out lines, including my clients' questions, and [name] replaces a name.

My own one-line funnel, from the same May call6 May 2026

Back to Step 4

[01:32:47] Marc T: We just created your business game plan. [...] [01:33:06] Marc T: Okay, so what I want everybody to do is to write it down. [01:33:11] Marc T: So for example, for me, I would say my attract is short form content plus attraction assets, right? [01:33:17] Marc T: And then I'll bring them to workshops and maybe VSL plus chat for now. [01:33:23] Marc T: Yeah, but I do say VSL. [01:33:25] Marc T: I think I don't do too many chats, right? [01:33:27] Marc T: And then after that, I'll move on to one-to-one calls. [01:33:30] Marc T: And then I'll move on to recurring. [01:33:31] Marc T: So that's my one, oh, don't say one-page funnel, one-line funnel, right? [01:33:36] Marc T: Yeah, so everybody, I want you to write down, take about one minute, write down what's your one-line funnel. [01:33:41] Marc T: Oh, so it's better, one-line funnel. [01:33:43] Marc T: Yeah, let me change the name.

My lines at the end of the funnel part of that call, when I asked everyone to write theirs down. Where you see [...], I left out a few lines.

My game plan in July 2026, from an Inner Circle call1 July 2026

Back to Step 3

[01:42:35] Marc T: So it's just to recap what I've shown you guys for a long time, which is this. [...] [01:42:57] Marc T: Yeah, my big game plan at the end of day is just. [01:43:00] Marc T: Using this simple page, which is, let me just write it down. [01:43:04] Marc T: So for me personally, right, number one, in terms of game plan, right, I just look at this all the time to remind myself what's my game plan. [01:43:11] Marc T: So number one is shop for content, Instagram, attraction assets to attract more people. [01:43:18] Marc T: And then my priority, right, which is using workshops to bridge people into my one-to-one course. [...] [01:43:33] Marc T: I like to go into the workshop first to maybe do a bit of framing, right, a bit of see if they even trust me in the first place. [01:43:40] Marc T: Okay, unless they are very hot, like they are very hot, then I might go straight. [01:43:44] Marc T: My long term, I'll share with my long term, is creating what I call like mini VSLs, but actually just YouTube, basically, right. [...] [01:44:00] Marc T: As a way to bridge. [01:44:01] Marc T: But that's my long-term game plan. [01:44:02] Marc T: Okay? [01:44:03] Marc T: So, but my short term right now, right, is to prioritize workshops more. [01:44:07] Marc T: Okay? [01:44:07] Marc T: Does it mean that I won't do chats or broadcasts base sales? [01:44:09] Marc T: No. [01:44:10] Marc T: It's just that this is my main priority. [01:44:11] Marc T: Everybody understand? [01:44:12] Marc T: Okay? [01:44:13] Marc T: Then, one-to-one calls. [01:44:15] Marc T: Simple. [01:44:16] Marc T: And then, recurring offer. [01:44:17] Marc T: Because I don't do co-op programs. [...] [01:44:20] Marc T: Right? [01:44:20] Marc T: So, I don't like that. [01:44:21] Marc T: One quick thing is my long-term game plan in the next five to ten years is to not sell in the post, but just sell through an offer dog. [01:44:28] Marc T: I did it successfully last year. [01:44:30] Marc T: That means I got clients without a sales call. [01:44:32] Marc T: But I didn't have enough velocity, right, to achieve some of my goals. [01:44:35] Marc T: Which is why, for now, I'm back to one-to-one calls. [01:44:38] Marc T: But the good thing is I enjoy one-to-one calls anyway. [01:44:40] Marc T: So it's not very draining for me. [01:44:41] Marc T: Okay? [01:44:42] Marc T: So, I'm just FYI. [01:44:43] Marc T: Because this is what I shared in the offer and the benefits. [01:44:46] Marc T: You will know my game plan. [01:44:47] Marc T: My game plan is as simple as this. [01:44:48] Marc T: Which is short form content, attraction assets, workshops, one-to-one calls. [01:44:52] Marc T: Done. [01:44:53] Marc T: Okay? [01:44:53] Marc T: So, the question is, how many of you here are already clear of your one-page game plan?

My lines, recapping my own funnel for my clients. This was my route in July 2026, shown as it was then. The recording heard a few words wrong: "shop for content" is short form content, "one-to-one course" is one-to-one calls, "co-op programs" is cohort programs, and "offer dog" is offer doc. "Last year" means 2025. Where you see [...], I left out lines.

Narrowing a client who was posting everywhere, from a 1:1 call17 June 2026

Back to Step 4

[00:36:07] Marc T: But basically, you did attend a monthly medical workshop, right? [00:36:13] Marc T: So I show you this other chart that made people damn clear in like three minutes, which is what I call your one-page funnel. [00:36:21] Marc T: You can look at it every quarter if want to, but basically, it's just you being clear what is your funnel, right? [...] [00:36:30] Marc T: So out of these three, what do you think is the way for you to attract people? [...] [00:36:38] Marc T: Yeah, so technically you do long, but what do you think is the main channel first? [00:36:42] Marc T: Everything else is bonus, what do you is the main channel where you're attracting more people? [...] [00:38:06] Marc T: I suspect for you, bro, it's actually going to be short form content to attract people in. [00:38:11] Marc T: It doesn't mean this will be your main nurturing. [00:38:12] Marc T: I know you nurture through YouTube, television and everything, but if you short form, it's your way to go. [00:38:17] Marc T: And then the conversion bridge is basically what's the main thing you're going to get for people to one-to-one call. [...] [00:38:41] Marc T: So you need to decide what's your poison. [00:38:42] Marc T: Is it workshops or chat? [00:38:44] Marc T: Okay. [00:38:44] Marc T: So let's say I do workshops, because I think they're the simplest if you want to quickly scale to six figures. [00:38:48] Marc T: So this one, we'll talk about offer later if you need to, because I think we have time in the other chat. [00:38:52] Marc T: So workshops, all this you still can, no problem, but maybe this is your main priority. [...] [00:39:39] Marc T: So the idea is generally speaking, bro, if you are below 10K per month, in your case, it's the lifestyle business, you focus on one channel first. [...] [00:40:03] Marc T: No, I'm saying that as long as you understand the trade-off, you only make less money to just do more things because you feel creative and you feel enjoyed. [...] [00:41:16] Marc T: So the idea is not to... [00:41:18] Marc T: Spread yourself too thin. [...] [00:42:06] Marc T: And then the way for you to get clients for now, right? [00:42:09] Marc T: For now, eventually you can do others, right? [00:42:11] Marc T: Is one-to-one calls.

My lines only, from a 1:1 call. The client stays anonymous. They were putting content out on YouTube and Instagram, had a website and a Telegram channel, preferred writing blogs, and told me their funnel felt like shooting bullets here and there and hoping something sticks. On the call, I suggested short form content to attract, workshops as the bridge, and one-to-one calls to get clients for now. The recording heard Monthly Mapping as monthly medical and garbled a few other words. Where you see [...], I left out lines, including the client's answers.

The funnel page in my Monthly Mapping workbookMay 2026

Back to Step 4

Phase 4 · Look Forward Your 1-Page Funnel Your complete client journey. Cold → Warm → Hot → Client. What is working? What is missing? ATTRACT Short Form Content Attraction Assets Long Form Content CONVERT 1 to 1 Calls 1 to Many Offer Doc DELIVER Cohort Recurring Bridges between Attract and Convert: Chat · Broadcasts · Workshops · VSL | Bridge between Convert and Deliver: Golden Offer What is working in my funnel? Which boxes are full and producing? Quote your numbers if you have them. What is missing or broken? Which boxes are empty, weak, or leaking? Where does the journey break down?

Every word on that page of my workbook, apart from the answer boxes. The funnel is laid out the same way as my slide.

Takeaways

Attract, warm up, convert, then deliver your Golden Offer.
Pick one main way at each part. Accept its trade-off.
Use a bridge before the call, unless someone is already very hot.
Give clients a way to continue after a cohort.
Check what works and what is missing. Put a date on your next action.

Start today

Run the four boxes in one AI chat today. Keep your one-line funnel where you will see it.

Put your next action in your calendar. Set a reminder to review your funnel in three months.

AI Implementation Toolkit

Download the AI Implementation Toolkit. Open your AI (ChatGPT, Claude or Gemini), attach the file, then type start and send it.

Download AI Implementation Toolkit (.md)